Members' Clubhouse

from the desk of your regional director

I think it is safe to say that we have come through the worst of a bad situation, and I also think we need to be thankful we are in an industry that has weathered this storm better than most.

Although many of you have seen reduced revenues in F&B and events, our Rounds Played Reports show an unmatched period of popularity for the game. How will you keep that growth going in the years to come when other recreation and family events return? How will you keep that player who has been able to work from home and play golf in the afternoon when he/she returns to the office?

I hope you will take some time to look ahead a little and implement plans to up your marketing and player retention strategies going forward. Contact me soon at jthompson@ngcoa.ca to discuss your plans and how we can help your continued success.