Golf Business Canada Conference & Trade Show | A Virtual Conference Success Story

Golf Business Canada Conference & Trade Show 
A Virtual Conference Success Story

Pivoting to virtual delivered more education, more exhibits, and increased access to
exceptional education for golf courses and students from across the country.

November 26, 2020

Ottawa, Ontario - The NGCOA Canada’s highly anticipated annual Golf Business Canada Conference & Trade Show, that has brought thousands of golf course owners, operators, and key members of their teams together for the past 20 years; pivoted to a virtual event in 2020 to ensure it could still deliver the exceptional education and networking that operators across the country look forward to year-after-year.

We pivoted to virtual for this year’s conference because during these challenging times, members look to their Association, the NGOCA Canada, for guidance and support,” said Jeff Calderwood, NGCOA Canada CEO and Conference Chair. “NGCOA Canada has been working tirelessly to provide all kinds of resources for members to use to help them navigate through some unprecedented circumstances. Ensuring our conference went ahead and delivered tools and resources to take our members into the 2021 golf season was a priority for us this year.”

The inaugural 3-day virtual event was the largest gathering in the events 20-year history from across the golf industry, and given the virtual, on-demand nature of the event, registration and attendance continued to increase right up to the start of the conference. Golf Business Canada Conference & Trade Show featured 26 breakout sessions, a keynote speech focusing on strategy in a world of disruption, a State of the Industry Town Hall panel discussion on COVID-19s impact on golf in 2020, an Operational Town Hall featuring operators across the country and how they pivoted from normal to COVID-Ready and the successes they will continue in 2021, an Exhibit Hall showcasing 55+ industry suppliers, and lots of networking virtual style.

Our virtual conference provided an opportunity for those across the golf industry, not just in Canada, but the US and Europe; to listen to educational speakers covering a range of business trends and best practices during this unprecedented time, to connect with each other face-to-face albeit in a completely new way, and to forge those connections our event is known for.” said Nathalie Lavallée, NGCOA Canada COO and lead conference organizer. “The tremendous positive feedback we have received throughout the event further validates our decision to move into the virtual space for this year’s event.

Although we are still collecting survey results from the participants, the feedback during and at the end of the conference is confirming that the NGCOA Canada delivered on it’s FOREVER PROMISE, ‘to always serve the best interests of it’s members, No Matter What’!

Thank you to everyone that participated in our virtual conference including our Premier conference sponsors: Club Car, entegra Procurement Services, Moneris, Moosehead Breweries, Mulligan International, Rain Bird, Tee-On Golf Systems and supporting sponsors: Coca-Cola Refreshments Canada, Deluxe Canada, Fireball Whisky, Grand & Toy, Nestle Professional, and PepsiCo.   

About NGCOA Canada

The NGCOA Canada is a not-for-profit trade association representing the business interests of Canadian golf course operators and related stakeholders, with a membership of over 1400. Key initiatives include the Golf Business Canada Conference & Trade Show, Spring Warm Up Meetings, Golfmax Purchasing Program, Take A Kid To The Course, GOLFEXPOs, Golfer’s Red Books, Rounds Played Reports, Revenue Tracker, Weather Impact Reports, Compensation & Benefits Reports, Business Consultation, and Government Advocacy. 



Nathalie Lavallée, Chief Operating Officer
Phone: 866-626-4262 extension 15
Email address:



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