Golf Business Canada Conference Trade Show: November 15-17, 2018 - Calgary

Plenary Sessions


Saturday, November 18, 2017

Canadian Golf Tourism Summit

9:00 am – 12:00 pm
Governor General Room I & II

Leveraging those High Spending Traveling Golfers!

Whether you’re an individual golf course looking to partner with the hotels nearby, or a full service golf resort, or considering participation in a golf marketing group, this Summit will pay dividends to your bottom line!

Tourism in Canada is booming, taking advantage of the profile of Canada’s 150th, a rebounding global economy, a favorable exchange rate and improved marketing support from government agencies. But Canadian golf is still one of the world’s better kept tourism secrets. There’s so much potential but the strategy must be robust in order to compete and win.

Our line-up of guest speakers tackle this opportunity head on. They span the country from Destination Canada, Kananaskis, Muskoka, Ottawa, Quebec and the BC Golf Marketing Alliance. The Summit consists of a fast moving series of presentations, panel discussions and great networking opportunities.

Be sure you are tourist-ready. Ramp up your digital marketing. See where else Canada’s tourism sector is excelling. Learn about the latest American trends. Hear case study success stories from Canadian courses. Leverage better media exposure. Align with the right partners. And lead yourself to a better marketing plan that drives high spending tourists to your golf property!

So come prepared to ask a question, make a comment, share a best practice, and meet with dozens of your peers in the Canadian golf tourism space. 

And it’s all free as an extra service for Golf Business Canada Conference & Trade Show delegates!

Martin Ducharme, General Manager, Golf Château Bromont
Claude Leclair, Owner, Casselview, Golf & Country Club
Trish Larsen, Principal, The Web Advisors
Don MacKay, Owner, Muskoka Highlands Golf Links
David Robinson, Vice President, Strategy & Stakeholder Relations, Destination Canada
Darren Robinson, General Manager, Kananaskis Country Golf Course
Ryan Garrett, General Manager, The Links at Crowbush Cove, Dundarave Golf Course & Brudenell River Golf Course

Facilitator: Jeff Calderwood, CEO, NGCOA Canada

Monday, November 20, 2017

Golf Business Canada Town Hall: 'The Next 25"

9:30 am – 10:45 am
Confederation I & Provinces Ballroom

The golf industry has never faced such dynamic change as in the past several years, and the pace of change in the future is only expected to evolve more quickly. So what will Canadian golf look like in 5, 10 or 25 years; and how will the business of golf course ownership need to adapt?

From course conditions, marketing tactics, HR management, technology, climate change, membership models, government regulation, golf associations and changing demographics…to dress codes, music on course, TopGolf, equipment advances, alternative golf games, PGA Tour role models and the totally unexpected…this session will welcome it all!

Join NGCOA Canada CEO, Jeff Calderwood, and a panel of leading edge golf course operators from across Canada as they discuss these pending challenges and opportunities to capitalize on the future of golf. It will be “Progress vs Tradition” measured against whatever we may believe the future marketplace will bring to Canadian golf.

Come prepared to contribute your own questions and comments to this interactive Town Hall discussion as we raise the bar on anticipating the Next 25 Years of Canadian golf!

Rob Brandon, Director of Operations, Cardinal Golf Group
Brent Miller, Vice President, Corporate Operations & Member Services, ClubLink Corporation
Doug Hawley. Owner, Redwoods Golf Course
Doug Breen, Regional Vice President, GolfNorth Properties
Scott Atkinson, Owner, Play Golf Calgary
Kim Nadeau, General Manager, Club de Golf les Cedres Inc.

Moderator: Jeff Calderwood, CEO, NGCOA Canada and Executive Director, CGSA


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