Golf Business Canada Conference Trade Show: November 15-17, 2018 - Calgary

Concurrent Education

DELIVERING 10s OF THOUSANDS
IN INCREMENTAL DOLLARS TO YOUR BOTTOM LINE

Presented by:


Saturday, November 18, 2017

3:30 pm – 4:30 pm

Federal Tax Reform: What Does It Mean To The Small Business Owner?

Governor General Room I

The recent proposed Federal Tax Reform has left business owners with plenty of unanswered questions and quite frankly a little anxiety on what these changes will mean to the long term sustainability of their business.

Join Jim McConnery, a partner at Welch LLP, a chartered professional accounting firm as he outlines the details of the department of Finance’s changes. Jim is well versed on the proposed changes, has spoken on this topic many times and is ready to answer all of your burning questions.

Speaker: Jim McConnery, CPA, CA, TEP, Partner, Welch LLP

Jim McConnery, CPA, CA, TEP is a Partner at Welch LLP. He joined Welch LLP in 1994 and received his CA designation in 1997. After working with a major accounting firm for 10 tears, Jim returned to Welch LLP in 2007 and is a tax and estate practitioner with a focus high net worth individuals and business owners.  Jim is a member of the Canadian Institute of Chartered Accountants, the Canadian Tax Foundation, and the Society of Trust Estate Practitioners. He is also involved in education programs for both the Canadian Institute of Chartered Accountants and the Institute of Chartered Accountants of Ontario.


Advanced Budgeting And Business Planning: Critical Ingredients For Dramatic Change And Transformation

Governor General Room II

Your approach to annual budgeting and planning is a remarkable predictor of outcome.  Avoid rolling forward past challenges and limitations by starting fresh every year using the proven approach described in this session. This session will focus on advanced techniques to spur change and improve outcomes for your business. The key learning objectives include:

  • Approach: How to change your approach to generate new ideas and help focus you and your team on the most important and impactful areas each year.
  • Information: What information you should always have available and actively use at each stage of your annual budgeting and business planning process, along with where to find it. 
  • Analysis: How to effectively analyze the most important business intelligence to identify and capture key facts and trends impacting your business.
  • Actions: Key strategies and tactics to use in response to some of the more challenging circumstances faced by golf courses across the country.

Derek Johnston, Partner, Global Golf Advisors
Craig Johnston, Senior Manager, Global Golf Advisors
Michael Gregory, Senior Manager, Global Golf Advisors

Global Golf Advisors has a strong and proven reputation for helping its clients maximize the performance of club and golf related assets. The wide-ranging disciplines and expert training of their professionals enable them to provide valuable assistance in all aspects of golf, private club, real estate and resort-related businesses.


Marijuana In The Workplace: How Will It Affect You?

Governor General Room III

Medical marijuana has been legal for use in Canada for some time and starting July 1, 2018 so will the use of recreational marijuana. What does this mean to your business and training policies and what do you need to do to make sure you are compliant. During this session, Susan will explore:

  • Your obligations and responsibilities if one of your staff members tells you that they have a prescription for medical marijuana.
  • The Human Rights and Safety issues that you need to be aware of.
  • The policies you will need to have in place to ensure the safety and comfort of your members, customers and staff surrounding the recreational use of marijuana.
  • How your training will have to take into account this new reality.

Susan Hodkinson, Chief Operating Officer, Crowe Soberman LLP

Susan Hodkinson is a seasoned Operations Executive and Human Resources advisor.  In her consulting practice, Susan assists small to medium sized private businesses in all aspects of HR and organizational effectiveness.  Susan is currently the Chief Operating Officer of Crowe Soberman LLP in Toronto, and was formerly Senior Vice-President, Operations at ClubLink Corporation.  Susan is a founding board member of the Golf Management Institute of Canada and has been a faculty member with the GMIC as well as with Humber and Niagara Colleges, in their Professional Golf Management programs. 


Menu Mapping: The Art Of A Profitable Menu

Les Saisons Room

Master the art of planning, costing and pricing a profitable menu with food cost pro Chef McKay. During this session, Chef McKay will provide you with the roadmap to help you improve your bottom line by focusing on the key points of menu planning. Details and checklists will be used to describe each step that will help improve the dollars you ‘take to the bank’.

Each attendee will receive:

  • free access to the online tools on Chef McKay’s Menu Tools Website.


Chef Wayne McKay, Owner and Operator, Menu Tools Inc.

Chef Wayne McKay has worked as an Executive Chef and Corporate Food & Beverage Cost Controller for Delta Hotels, Halifax World Trade and Convention Centre and Marine Atlantic, before founding Menu Tools as a way to offer his food service management skills to a broader base. His passion, unlike most Chefs, is the business end of the business. Even with delicious food and many customers, many food service operations cannot make ends meet. Assisting operators and new start-ups with business practices specific to the food service industry, is his forte. 

4:45 pm – 5:45 pm

First Impressions DO Matter

Governor General Room I

What kind of first impression are you making when customers receive your emails? The written word is one of the most powerful tools in marketing, but most email messages are poorly crafted or just BORING!

During this session, the Wizard of Fun will take you step-by-step through the keys to effective email marketing and offer easy solutions that will allow you to harness the power of the inbox.

You will learn:

  • The art of writing copy that resonates with your golfers’ heads and leads to higher open rates.
  • How to create a solid opt-in on your website that will entice golfers to give you their email.
  • Suggestions on how to get your staff involved in generating more emails and leads.

Allison George, Wizard of Fun, Toad Valley Golf Course

Allison George is the Wizard of Fun at her family’s golf course, Toad Valley Golf Course, in Des Moines, Iowa. Having been involved in the golf business since she was two, there aren’t many jobs in the golf business that Allison hasn’t experienced. After taking over her family’s business in 2004, she had an uphill battle to bring back the club and tackle marketing in a competitive area. Allison has introduced many programs over the years to bring new golfers to the game, increase women and junior play, and fill her tee sheet. She takes many of her ideas, programs and learning experiences and shares them on her Golf Mentor Blog www.TheAllisonGeorge.com.


Mobile Technology: What Does The Future Hold?

Governor General II

The technology surrounding your smartphone is evolving at a dramatic pace, and savvy businesses can win big when they understand how to use mobile to interact with their customers. The smartphone in a consumer’s pocket is the gateway to: understanding them better, continually learning from their behavior, and delivering personalized engagement to attract, retain, and drive incremental revenue.

During this session you will gain invaluable insight on:

  • How mobile helps course operators achieve their goals.
  • Why mobile effectively delivers on today’s customer expectations.
  • Personalization, Customization, and Artificial Intelligence.
  • Best practices and how to choose the right path for your club.

Brandon Clark, National Sales Manager, Gallus Golf

Brandon Clark is the National Sales Manager, Gallus Golf. He has 18 years of experience in the golf industry, both as a course operator and delivering golf course technology solutions. He is a native of San Diego, CA and has been with Gallus Golf since 2015.

 


What All Businesses Need To Know About The Changes To The Employment Standards Act [ESA]

Governor General Room III

The Changing Workplaces Review, completed in May, 2017, has recommended sweeping changes to the ESA in Ontario. Alberta has already seen some of these changes and now the British Columbia government is talking about similar amendments.

These changes will be particularly meaningful to businesses with many hourly-paid workers and those in seasonal environments like golf courses.  This session will discuss these changes and how owners and managers can most effectively integrate them into their daily operations.

Susan Hodkinson, Chief Operating Officer, Crowe Soberman LLP

Susan Hodkinson is a seasoned Operations Executive and Human Resources advisor.  In her consulting practice, Susan assists small to medium sized private businesses in all aspects of HR and organizational effectiveness.  Susan is currently the Chief Operating Officer of Crowe Soberman LLP in Toronto, and was formerly Senior Vice-President, Operations at ClubLink Corporation.  Susan is a founding board member of the Golf Management Institute of Canada and has been a faculty member with the GMIC as well as with Humber and Niagara Colleges, in their Professional Golf Management programs. 


Dumpster Dive: Real Profits Or Just Perceptions

Les Saisons Room

Get ready to get dirty because Chef McKay wants you to get involved in his ‘hands-on’ demo on ‘how to analyze the garbage can and the F&B profits that are going into it!

Often staff has the perception that the food and beverage business is a money printing machine with endless profits. “Real” profits can only be generated when staff understands how to improve profits and share in the goals that are key to your business. This session will help you change your staff’s attitude and perception on food waste and their role in being part of managing costs from the bottom up.

Each attendee will receive:

  • free access to the online tools on Chef McKay’s Menu Tools Website.

Chef Wayne McKay, Owner and Operator, Menu Tools Inc.

Chef Wayne McKay has worked as an Executive Chef and Corporate Food & Beverage Cost Controller for Delta Hotels, Halifax World Trade and Convention Centre and Marine Atlantic, before founding Menu Tools as a way to offer his food service management skills to a broader base. His passion, unlike most Chefs, is the business end of the business. Even with delicious food and many customers, many food service operations cannot make ends meet. Assisting operators and new start-ups with business practices specific to the food service industry, is his forte. 


Sunday, November 19, 2017

10:00 am – 11:00 am

The ABC’s For Managing Your 2IC’s

Governor General Room I

Does the idea of lounging on a beach make you sweat… or sweat with worry?

Do you wonder if your managers are stupendous... or maybe slightly stupid? 

Having trouble keeping your management team on-task, accountable and focused on making you more money?

This session will uncover the ABC’s for successfully managing your 2IC’s (Second In Command’).

During this session James Cronk will share:

  • Best practices for setting measurable KPI’s.
  • How to establish effective two-way communication tools.
  • How to write contracts and job descriptions.
  • And even how to hire (and fire) your 2ICs if needed.

James Cronk, Principle, The Cronk Group

James Cronk is the Principle of The Cronk Group, For the past twenty-five years he has been helping business owners get themselves, their people and their customers powered on. He uses a unique blend of creativity, experience and proven systems to help golf clubs achieve their goals and increase their profits by improving their systems, their service and their people!


Is Your Club’s Website Generating Business Or Turning Away Golfers?

Governor General II

Your website is often the first impression of your course so it’s crucial to get it RIGHT! Following the completion of an analysis of over 2000 golf course websites, Roger Kingkade will share with you what he discovered and how to avoid sending your customers to your competition. 

In this deep-dive session, Roger will highlight the big mistakes golf courses are making with their websites and show you easy to implement solutions. Each attendee will receive a takeaway action plan that can be implemented immediately and used as a follow-up checklist routinely.

During this session you will discover:

  • The #1 piece of information that customers want from your website.
  • How to create a goal-oriented website that maximizes conversion opportunities.
  • Why a mobile responsive website is no longer merely an option.
  • Three things you should absolutely change about your website THIS MONDAY.
  • The massive benefits of investment in Search Engine Optimization and Marketing.

Roger Kingkade, Marketing Director and Founder, OffCourse Golf

Roger Kingkade is the Marketing Director and Founder of Calgary-based OffCourse Golf, a company focused on the development of websites and custom apps for golf courses. He brings 20 years of experience in broadcast and digital media to the golf business and enjoys helping golf course operators find effective solutions on tight marketing budgets.


Marijuana In The Workplace: How Will It Affect You?

Governor General Room III

Medical marijuana has been legal for use in Canada for some time and starting July 1, 2018 so will the use of recreational marijuana. What does this mean to your business and training policies and what do you need to do to make sure you are compliant. During this session, Susan will explore:

  • Your obligations and responsibilities if one of your staff members tells you that they have a prescription for medical marijuana.
  • The Human Rights and Safety issues that you need to be aware of.
  • The policies you will need to have in place to ensure the safety and comfort of your members, customers and staff surrounding the recreational use of marijuana.
  • How your training will have to take into account this new reality.

Susan Hodkinson, Chief Operating Officer, Crowe Soberman LLP

Susan Hodkinson is a seasoned Operations Executive and Human Resources advisor.  In her consulting practice, Susan assists small to medium sized private businesses in all aspects of HR and organizational effectiveness.  Susan is currently the Chief Operating Officer of Crowe Soberman LLP in Toronto, and was formerly Senior Vice-President, Operations at ClubLink Corporation.  Susan is a founding board member of the Golf Management Institute of Canada and has been a faculty member with the GMIC as well as with Humber and Niagara Colleges, in their Professional Golf Management programs. 


Family Business Succession Advice: What You Won’t Get From Your Lawyers & Accountants

Les Saisons Room

Research indicates that 70% of family businesses won't make it to the 2nd generation and 90% won't make it to the 3rd. We now know why and better yet what to do about it. Utilizing the lessons learned from the Pirates and their Code of Conduct, participants will learn how to incorporate successful strategies into their own family business. 

During this session, you will learn:

  • The ability to effectively manage the family and broader family (i.e. Family Council, Family Business Rules, etc.). 
  • How to understand the need for management and ownership rules.
  • How to successfully integrate the technical component (legal and accounting) with the all-important family component.

Danielle Walsh, CPA, CA, Family Business Practitioner and Founder, Walsh Family Business Advisory Services

Danielle Walsh, CPA, CA is a Family Business Practitioner and the Founder of Walsh Family Business Advisory Services, a consulting firm that specializes in assisting family owned and operated businesses navigate the rough waters of management and ownership succession. She has obtained the Family Firm Institute (FFI) Certificate in Family Business Advising and their Certificate in Family Wealth Advising. She developed and currently teaches the only family business course offered at the university-level in Ottawa. Her goal is to follow in her father’s footsteps by decreasing the negative family business statistics. 


Monday, November 20, 2017

11:00 am – 12:00 pm

Effective Online Strategies From The Trenches

Governor General Room I

Choosing and using the best social media platforms for your business can be confusing. Two years ago Allison George, the Wizard of Fun and owner of the Toad Valley Golf Course became obsessed with figuring out how to create solid online marketing strategies and began studying extensively how to bring more people to the game using social media. In the process she was able to generate an additional $50,000 in green fee sales and she’s ready to share what she learned with you!

During this session Allison will show you how to:

  • Dial-in your online marketing efforts to find YOUR target audience.
  • Create effective Facebook ads and posts to help drive traffic to your website.
  • Use Facebook Live to generate organic traffic.
  • Develop a posting schedule that will save you a ton of time.   

Allison George, Wizard of Fun, Toad Valley Golf Course

Allison George is the Wizard of Fun at her family’s golf course, Toad Valley Golf Course in Des Moines, Iowa. Having been involved in the golf business since she was two, there aren’t many jobs in the golf business that Allison hasn’t experienced. After taking over her family’s business in 2004, she had an uphill battle to bring back the club and tackle marketing in a competitive area. Allison has introduced many programs over the years to bring new golfers to the game, increase women and junior play, and fill her tee sheet. She takes many of her ideas, programs and learning experiences and shares them on her Golf Mentor Blog www.TheAllisonGeorge.com.


Retail Therapy: The Purchasing Habits Of The Consumer And How You Can Get Your Share Of The Spend

Governor General II

Titleist and FootJoy are constantly conducting annual blind consumer surveys to better understand the wants and needs of today’s golfer.  The objective of the most recent Retail Purchase Habits Survey was to evaluate golfers’ habits on where they buy golf balls and clubs. The survey also identified the key ‘influencers’ that led to the purchase of these items while identifying opportunities for on-course partners to improve their overall share of sales. The study shows the level of importance that golfers place on their personal connection to on-course golf facilities and how that connection can act as a lever to help drive incremental sales. In this interactive workshop you will learn what is influencing the Canadian consumer and most importantly what can influence them to purchase from your golf course.

Mike Rowan, Director of Sales, Acushnet Canada Inc.

Mike Rowan is the Director of Sales for Acushnet Canada Inc., representing the Titleist & FootJoy brands in Canada.  In his current position, Mike is responsible for the Acushnet Canada sales organization. His 20 years of service with Acushnet Canada began as a sales representative responsible for the Titleist, FootJoy and Cobra brands in Atlantic Canada. Mike has earned multiple ‘Titleist Sales Representative of the Year’ awards with Acushnet and has also been recognized by the PGA of Canada Atlantic Zone as their Sales Representative of the Year for five years in a row before moving into sales management as the Eastern Sales Leader for Acushnet Canada in 2008.   


3.0 Operators’ Panel On Out Of The Box Ideas That Will Generate New Customers And Revenues

Governor General Room III

Do you find yourself defaulting to last year’s programs or have simply run out of ideas? This session will open up your mind to new possibilities that will help grow your business.

Doug and Kris are leaders, they push boundaries, and they are ready to share their journey into Creativity and Out of the Box programming.

Troon is a leader in golf and program development. Managing over 270 courses in over 32 countries, they have an abundance of program ideas to share with you. And Doug Hawley has never been OK with the status quo. He understands that fun and entertainment are what keeps customers coming and spreading the word. Join Doug and Jim as they share simple programming ideas that you can implement next season.

Doug Hawley, Owner, Redwoods Golf Course
Kris Strauss, Senior Vice President, Sales and Marketing, Troon

 

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